Video Course Guide

Part 1: Finding and Shaping Your Idea

  1. Unlock Course Ideas: 10 Ways to Find Profitable Topics
  2. Validate Your Course Idea Before You Create
  3. Turn Your Idea Into a Lesson Plan
  4. Make Sure Your Course Has a Red Thread
  5. Overcome Imposter Syndrome as a Course Creator

Part 2: Gearing Up to Create

  1. What Gear You Need to Record a Video Course
  2. Set Up a Simple Home Studio
  3. Perform Confidently on Camera
  4. Record Your Screen, Yourself, and Audio at Once
  5. Make Engaging Intros and Outros

Part 3: Creating and Editing Your Course

  1. Edit Your Course Videos Like a Pro
  2. Best Editing Software for PC and Mac
  3. Export Your Course Videos for Publishing
  4. Design Course Materials and Worksheets

Part 4: Selling and Scaling

  1. Create a Course Sales Page That Converts
  2. Price Your Course for Maximum Profit
  3. Where to Host and Sell Your Course (Teeeach!)
  4. Build an Audience for Your Course
  5. Use YouTube to Drive Traffic
  6. Build an Email List for Your Course
  7. Handle Customer Support and Feedback
  8. Keep Your Course Evergreen or Launch in Cohorts
  9. Repurpose Course Content for More Reach
  10. Bring in Guest Experts or Collaborators
  11. What to Do After You Launch Your First Course

Create your first video course

Repurpose Course Content to Save Time and Reach More People

Creating a course takes a lot of time and effort. But once it's built, you don't have to stop there. Repurposing your course content into other formats helps you reach more people, extend your course's life, and get more value from your work. Plus, it saves time — you're not starting from scratch each time you create content.

Here's a guide on how to repurpose your course content effectively.

Why Repurpose Course Content?

Repurposing is about reusing and reshaping existing material into different formats to serve more purposes. Here's why it's smart:

  • Saves time: You've already done the hard work of creating the content.
  • Reaches new audiences: Different people prefer different formats — blog posts, podcasts, videos, etc.
  • Reinforces your authority: The more places your content appears, the more credible and visible you become.
  • Increases course sales: More visibility often leads to more interest in your paid course.

Step 1: Identify Repurposable Content

Start by looking at your course materials:

  • Video lessons: Could they be trimmed into short clips for YouTube or social media?
  • Worksheets and guides: Could they be turned into downloadable freebies or lead magnets?
  • Slides and visuals: Could they become blog post graphics or social media infographics?
  • Course structure: Could modules become standalone articles, podcasts, or mini-tutorials?

Make a list of your most valuable or popular course components to start with.

Step 2: Choose New Formats

Think about where your audience hangs out and what formats suit your content best. Here are some ideas:

  • Blog posts or LinkedIn articles: Break down lessons into written guides with actionable tips.
  • Short videos for YouTube or TikTok: Turn key points or demos into bite-sized, shareable videos.
  • Podcast episodes: Record solo episodes or discussions based on your course topics.
  • Webinars or live streams: Host a live session covering highlights from a module, with a CTA to your course.
  • Free downloads: Offer a simplified version of your worksheet as a lead magnet.
  • Email sequences: Adapt lessons into a free email series to nurture leads.

Step 3: Add a Clear Call to Action (CTA)

When repurposing, always include a clear CTA to your paid course. For example:

  • At the end of a blog post: "Ready to dive deeper? Check out my full course here."
  • In a YouTube video description: "Learn the complete system in my paid course — link below."
  • In a podcast outro: "If you enjoyed this episode, you'll love the full course. Details in the show notes."

This ensures that each piece of content not only provides value but also drives traffic to your course.

Step 4: Stay Organized and Consistent

Repurposing can feel messy if you're not organized. Try this:

  • Create a content calendar to plan what and where you'll repurpose.
  • Use tools like Notion, Trello, or Airtable to track content formats and publishing status.
  • Batch-create repurposed content from a single course module to stay efficient.

Consistency is key. Regularly posting repurposed content keeps your audience engaged and your course top of mind.

A Real-Life Example

Tara, a business coach, turned her flagship course into a content machine. She trimmed video lessons into YouTube tips, expanded worksheets into free downloadable templates, and hosted live webinars based on her modules. Each piece linked back to her paid course, building visibility and trust — and boosting sales.

Key Takeaways

  • Repurposing extends your content's reach without starting from scratch.
  • Use your existing course materials to create blog posts, videos, podcasts, and more.
  • Include a clear CTA in every piece of repurposed content to direct traffic to your paid course.
  • Stay organized and consistent to maximize your efforts and results.

What's Next?

Next up: Bring in Guest Experts or Collaborators

This article is part of the Ultimate Guide to Creating and Selling Online Video Courses. Explore other parts of the guide: