Create your first video course

Handle Customer Support and Feedback

When you launch an online course, you're not just delivering content — you're also delivering a student experience. How you handle questions, concerns, and feedback can make or break your course's reputation. The good news? You don't need a full support team. With the right approach (and a little help from Teeeach), you can provide great support and keep your students happy.

Here's a guide on how to handle customer support and feedback effectively.


Why Support Matters

Providing responsive, helpful support builds trust and loyalty. When students feel heard and supported, they're more likely to:

  • Complete the course and recommend it to others.
  • Leave positive reviews and testimonials.
  • Buy additional courses or upgrades.

Ignoring support requests, on the other hand, can lead to frustration, refunds, and a damaged reputation.


Step 1: Set Expectations Early

Before students even enroll, make it clear:

  • How they can contact you: Whether via email, a contact form, or a discussion forum.
  • Response time: When can they expect a reply? Even a simple "within 48 hours" sets a professional tone.
  • Where to find answers: If you have a FAQ section, knowledge base, or pinned discussion, point them there.

Clear communication upfront can reduce unnecessary requests and frustration.


Step 2: Use Teeeach for Payment Support

One of the big advantages of hosting your course on Teeeach is that we handle payment support for you. If a student has an issue with their payment — like a failed transaction, billing question, or refund request — Teeeach's support team steps in.

This means:

  • You don't have to worry about chasing payment issues.
  • You can focus on course content and student learning.
  • Your students get professional, prompt payment support.

For non-payment questions, you'll still want to be available (more on that below).


Step 3: Be Accessible for Course-Specific Questions

Even with Teeeach handling payments, your students may have questions about the course itself — like clarifications on material, technical issues with videos, or general guidance.

Here's how to handle them:

  • Check in regularly: Make it a habit to monitor your email, course discussions, or wherever students can reach you.
  • Respond politely and clearly: Even if the question seems simple, a kind and detailed reply goes a long way.
  • Preempt common questions: Add a FAQ section to your course materials to cover recurring topics.

Step 4: Collect and Use Feedback

Feedback is gold. It shows you what's working and what needs improvement. Here's how to gather and use it:

  • Ask for feedback: Include a short survey at the end of the course or after major modules.
  • Make it easy: Keep surveys short, with a mix of multiple-choice and open-ended questions.
  • Act on feedback: If multiple students mention a confusing section or a missing resource, update your course accordingly.
  • Show appreciation: Thank students for their input and let them know when you've made improvements.

This not only improves your course but shows students you value their experience.


Step 5: Keep Your Tone Friendly and Professional

Support isn't just about giving answers — it's about how you communicate. Be:

  • Prompt: Respond within a reasonable timeframe.
  • Friendly: Use a warm, conversational tone.
  • Professional: Stay calm and clear, even if a student is frustrated.

A positive tone turns challenges into opportunities to build loyalty.


A Real-Life Example

Leo, a design instructor, used Teeeach to host his course. He made sure students knew how to reach him for course questions and directed all payment issues to Teeeach support. When a few students suggested adding more examples to a module, Leo quickly updated the content and emailed them to let them know. His proactive approach led to glowing reviews and strong word-of-mouth.


Key Takeaways

  • Set expectations early to minimize confusion.
  • Let Teeeach handle payment support, freeing you to focus on content.
  • Be responsive and helpful with course-related questions.
  • Collect and use feedback to improve your course and show students you care.
  • Maintain a friendly, professional tone to build trust and loyalty.

With a thoughtful approach to support and feedback, you'll create a great student experience and grow your course's reputation.


What's Next?

Next up: Keep Your Course Evergreen or Launch in Cohorts

This article is part of the Ultimate Guide to Creating and Selling Online Video Courses. Explore other parts of the guide: