Video Course Guide

Part 1: Finding and Shaping Your Idea

  1. Unlock Course Ideas: 10 Ways to Find Profitable Topics
  2. Validate Your Course Idea Before You Create
  3. Turn Your Idea Into a Lesson Plan
  4. Make Sure Your Course Has a Red Thread
  5. Overcome Imposter Syndrome as a Course Creator

Part 2: Gearing Up to Create

  1. What Gear You Need to Record a Video Course
  2. Set Up a Simple Home Studio
  3. Perform Confidently on Camera
  4. Record Your Screen, Yourself, and Audio at Once
  5. Make Engaging Intros and Outros

Part 3: Creating and Editing Your Course

  1. Edit Your Course Videos Like a Pro
  2. Best Editing Software for PC and Mac
  3. Export Your Course Videos for Publishing
  4. Design Course Materials and Worksheets

Part 4: Selling and Scaling

  1. Create a Course Sales Page That Converts
  2. Price Your Course for Maximum Profit
  3. Where to Host and Sell Your Course (Teeeach!)
  4. Build an Audience for Your Course
  5. Use YouTube to Drive Traffic
  6. Build an Email List for Your Course
  7. Handle Customer Support and Feedback
  8. Keep Your Course Evergreen or Launch in Cohorts
  9. Repurpose Course Content for More Reach
  10. Bring in Guest Experts or Collaborators
  11. What to Do After You Launch Your First Course

Create your first video course

What to Do After You Launch Your First Course

You've launched your first course — congrats! 🎉 But launching is just the beginning. Now's the time to maintain momentum, engage your audience, and refine your offering to maximize its potential. The post-launch phase is where you turn a one-time launch into a sustainable, growing business.

Here's what to do after you launch your first course.

Step 1: Engage with Your Students

Your early students are gold — they've invested in your course and are likely to provide valuable feedback.

  • Welcome them: Send a personal welcome email or video message.
  • Check in regularly: Offer support, answer questions, and encourage them to complete lessons.
  • Create a community: Set up a private group or discussion board for students to connect.
  • Collect testimonials: Ask for feedback and reviews from students who complete the course.

Engaged students are more likely to become repeat customers and advocates for your course.

Step 2: Monitor and Gather Feedback

Use this first round of students as a real-world test of your course:

  • Track completion rates: See which lessons students complete and where they drop off.
  • Collect surveys or direct feedback: Find out what's working and what's confusing or missing.
  • Identify technical issues: Make sure videos play smoothly, links work, and downloads are accessible.

Use this data to improve the course content and delivery, smoothing out any rough spots before scaling up.

Step 3: Keep Marketing and Promotion Going

The launch isn't the end of your marketing efforts. Keep driving traffic to your course by:

  • Continuing content marketing: Blog posts, YouTube videos, social media, and podcasts.
  • Running email campaigns: Share success stories, updates, and special offers with your list.
  • Promoting limited-time bonuses or discounts: To create urgency and attract new students.
  • Leaning into collaborations and partnerships: Feature guest experts, affiliates, or co-marketing opportunities.

Consistency is key. Keep reminding your audience about your course's value.

Step 4: Optimize Based on Data

Now that you have real-world results, you can fine-tune your course and marketing:

  • Tweak your sales page: Update messaging, add testimonials, and clarify benefits.
  • Adjust pricing: Test different price points or payment plans based on student feedback and sales performance.
  • Enhance course materials: Add new modules, update outdated sections, or improve production quality.

Continuous optimization helps keep your course relevant and competitive.

Step 5: Plan for Your Next Launch

Your first course is just the beginning. As you gather feedback and gain confidence, start thinking about launching your next course:

  • Identify gaps or follow-up topics: What's the logical next step for your students? Can you create an advanced course, a new topic, or a bundle?
  • Use feedback from your first course: Which topics were most engaging? What did students ask for more of?
  • Leverage your current audience: Promote your next course to your existing students and email list — they're already warm leads.
  • Plan a launch strategy: Set a timeline, outline marketing activities, and decide if you'll run a cohort or evergreen model.

Building a course business means thinking a few steps ahead, so use your first course as a launchpad for the next one.

A Real-Life Example

Aisha, a wellness coach, launched her first course to a small group of students. After gathering feedback and tweaking her content, she relaunched with a stronger sales page and added a bonus module. The second launch doubled her enrollments, and now she's planning a follow-up course on advanced techniques. By listening to her audience and planning ahead, she's building a thriving course business.

Key Takeaways

  • Stay connected with your students to nurture engagement and gather testimonials.
  • Monitor data and feedback to improve your course and delivery.
  • Continue marketing through content, email, and collaborations.
  • Plan for your next launch by identifying new topics and leveraging your audience.
  • Optimize and grow to turn one launch into a sustainable course business.

Launching your course is a milestone — but it's what you do after the launch that builds lasting success.

What's Next?

Next up: Unlock Course Ideas: 10 Ways to Find Profitable Topics

This article is part of the Ultimate Guide to Creating and Selling Online Video Courses. Explore other parts of the guide: