Video Course Guide

Part 1: Finding and Shaping Your Idea

  1. Unlock Course Ideas: 10 Ways to Find Profitable Topics
  2. Validate Your Course Idea Before You Create
  3. Turn Your Idea Into a Lesson Plan
  4. Make Sure Your Course Has a Red Thread
  5. Overcome Imposter Syndrome as a Course Creator

Part 2: Gearing Up to Create

  1. What Gear You Need to Record a Video Course
  2. Set Up a Simple Home Studio
  3. Perform Confidently on Camera
  4. Record Your Screen, Yourself, and Audio at Once
  5. Make Engaging Intros and Outros

Part 3: Creating and Editing Your Course

  1. Edit Your Course Videos Like a Pro
  2. Best Editing Software for PC and Mac
  3. Export Your Course Videos for Publishing
  4. Design Course Materials and Worksheets

Part 4: Selling and Scaling

  1. Create a Course Sales Page That Converts
  2. Price Your Course for Maximum Profit
  3. Where to Host and Sell Your Course (Teeeach!)
  4. Build an Audience for Your Course
  5. Use YouTube to Drive Traffic
  6. Build an Email List for Your Course
  7. Handle Customer Support and Feedback
  8. Keep Your Course Evergreen or Launch in Cohorts
  9. Repurpose Course Content for More Reach
  10. Bring in Guest Experts or Collaborators
  11. What to Do After You Launch Your First Course

Create your first video course

Keep Your Course Evergreen or Launch in Cohorts

When it comes to selling your course, one key decision is whether to make it evergreen (always available) or launch it in cohorts (specific enrollment windows with groups). Each approach has its advantages, and the best choice depends on your content, audience, and business goals.

In this guide, we'll walk through how to decide between evergreen or cohort launches — and how to make either approach work for you.

What's the Difference?

  • Evergreen: Your course is always open for enrollment. Students can join and start at any time.
  • Cohort-based: You open enrollment for a limited time, start everyone together, and often include live elements like Q&A or coaching.

Option 1: Evergreen Courses

An evergreen course means students can sign up whenever they're ready. Here's what to consider:

Benefits

  • Scalability: Once it's set up, it can run on autopilot.
  • Passive income: Generate sales while you sleep (with the right marketing in place).
  • Flexibility for students: They can start and progress at their own pace.

Challenges

  • Ongoing marketing: You'll need a steady stream of new leads (email list, YouTube, social media) to keep enrollments coming.
  • Potentially less urgency: Without enrollment deadlines, some prospects might postpone buying.

Best For

  • Self-paced courses with evergreen relevance.
  • Topics where students may need immediate access (e.g., learning a tool, skill, or certification).
  • Creators who want to scale without constant hands-on involvement.

How to Implement

  • Use Teeeach to host your course and set it for continuous enrollment.
  • Set up automated emails and content marketing to attract and nurture leads.
  • Consider offering occasional bonuses or time-limited discounts to create urgency.

Option 2: Cohort-Based Launches

A cohort launch means you open enrollment for a limited time, everyone starts together, and you may offer live elements.

Benefits

  • Stronger engagement: Students feel part of a group, which can boost motivation and completion rates.
  • Built-in urgency: Deadlines drive action — people are more likely to sign up when there's a limited window.
  • Better feedback: You can refine the course based on student experiences and adjust future launches.

Challenges

  • Requires more active management: You'll need to manage the launch, onboarding, and any live components.
  • No passive sales: Income comes in bursts, tied to launch cycles.

Best For

  • Programs with community elements or coaching.
  • Topics that benefit from group accountability (e.g., fitness, writing, business building).
  • New course creators testing and refining their content before going evergreen.

How to Implement

  • Use Teeeach to schedule your course launch and manage student access.
  • Promote the launch with email sequences, social media, and webinars.
  • Onboard your cohort with welcome emails and a clear start plan.
  • Include live sessions, group challenges, or deadlines to keep momentum.

Can You Combine Both?

Absolutely! Many creators start with cohorts to refine their course, gather testimonials, and build momentum. Once the course is polished and proven, they transition to evergreen, adding automation for continuous sales.

You can also run limited-time evergreen sales with bonuses or price incentives to combine the benefits of both approaches.

A Real-Life Example

Lena, a freelance designer, launched her course with two cohort-based rounds, each with live Q&A and a private community. After gathering feedback and testimonials, she transitioned to an evergreen model, offering a self-paced option with optional coaching add-ons. This gave her steady income and room to grow.

Key Takeaways

  • Evergreen courses offer flexibility and scalability but require ongoing marketing.
  • Cohort-based launches create urgency and community but demand more active involvement.
  • Choose based on your content, audience, and how hands-on you want to be.
  • Consider starting with cohorts and evolving to evergreen as your course grows.

What's Next?

Next up: Repurpose Course Content for More Reach

This article is part of the Ultimate Guide to Creating and Selling Online Video Courses. Explore other parts of the guide: